9 Essential Types of Webpages Every SEO Pro Needs to Know

9 Essential Types of Webpages Every SEO Pro Needs to Know

Before we get into the meat of this chapter, I want to make one thing perfectly clear: When it comes to SEO, every page is a landing page. And when I say “every page,” I mean every single page that is crawlable and indexable by the search engines.So if you don’t want...
7 Things Journalists Need to Know About Editorial SEO

7 Things Journalists Need to Know About Editorial SEO

While it’s an SEO professional’s job to know how to optimize for search and a journalist’s job to know how to write stories, both have the same end goal: to drive traffic to their editorial website.To help both SEO and editorial teams succeed in this endeavor, I’ve...