Forum Marketing works well for most businesses because it gives you direct access to a relevant audience, devoted to (and often expert about) the forum topic. Forum link building can provide you with increased Web traffic and quality leads, provided that you choose your forums well. Since forum posting can be time-consuming, because you’re likely dealing with a Web-savvy crowd, it’s especially important to make wise choices to identify special-interest forums best suited to your needs.

Choosing the Most Effective Forums for Link Building

Make a list of likely forums. You can find forums to try by looking at your current traffic referrers. These may be forums that you could pull lots more traffic. Survey your clients, fans and followers—and study any tracking information showing their frequently visited sites and forums. Get suggestions from forum search engines like BoardReader. For the best ROI, choose forums with 1000 members or more and averaging 10 – 15 new posts per day—not including spam postings.

Types of Forums to AVOID

How to Get Started on Forum Marketing:

Forum Marketing Tactics to AVOID:

Make the Most of Your Forum Clicks: Link to a Purpose-built Landing Page

For best results, create a personalized experience for your new forum visitors with a targeted landing page. The page should ideally speak to directly to those who clicked over to the page from the forum. This makes the visitor feel welcome, tells them they’re in the right place and directs them (with a tailored call to action) to your next desired step. By directing the forum traffic to the specific landing page, you can improve your page rank and make sure the new visitors see the appropriate content for them. This could be introductory content about your product or service and it’s basic benefits, could highlight products/services/features or provide exclusive offers that would most appeal to the forum’s users. Spit testing can help you determine the best type of content to link to on your website.

Why Use ClickMeter for Link Tracking
(when promoting links in Forums)?

To learn more about link tracking, link building and campaign creation, visit  ClickMeter (Link Tracking Service).

This content was originally published here.